Floriseum - Museo del Fiore di Sanremo

Floriseum, Sanremo's flower museum, occupies two buildings within the park of Villa Ormond: the palazzina Winter and the Liberty-style Prediali greenhouse. Its collections document the city's floriculture and the work of carnation breeder Ermanno Moro.

Why it matters

Opened in 2016, the museum explores how floriculture became central to Sanremo's identity as the Città dei Fiori. The archive donated by Moro's widow preserves the records of a local hybridiser and offers a documentary perspective on the flower trade. The museum's scientific committee brings together the municipality, University of Genoa departments and regional and national floriculture research institutes.

What to notice

The palazzina Winter contains the permanent collection, including an introductory film on Sanremo's flower-growing tradition, a multimedia presentation of plant species in Villa Ormond and displays about the research institutes that shaped the industry. The upper floor holds Moro's archive of catalogues, correspondence and technical papers. The Prediali greenhouse is used for temporary exhibitions and is itself an example of Liberty-era glass architecture.

Context and history

The municipality created Floriseum to commemorate Sanremo's longstanding connection with floriculture. The museum was established in April 2016, with the Moro archive as its documentary core. Its setting within Villa Ormond links the history of commercial flower-growing to the garden where exotic plants were cultivated and acclimatised.